Display advertising is one of the most recognizable forms of online advertising, thanks to its wide range of ad formats such as banners, images, and videos. With the power to target users based on behavior, demographics, and interests, it plays a crucial role in reaching and engaging potential customers across various websites and apps.
In this comprehensive guide, we’ll explore what display advertising is, how it works, its types, and why businesses should consider including it in their digital marketing strategies.
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